Starbucks Corporation tweeted a surprising and heavily re-tweeted announcement today:
"We're very excited to announce that coming July 1st: Free. 1 click. No registration WIFI at all US locations! :-)"To anyone that's ever utilized a coffee shop before, this is surprising only because it's taken this long - every other (non-enormous global conglomerate) coffee shop in the United States has offered free Wi-Fi forever.
I wonder what the collective reaction is here in Seattle, Starbucks' hometown. It's easy to hate Starbucks here - there's the faux-independent coffee shop across the street from an actual independent coffee shop, there's the buying out of another local chain, there's the whole debacle with the Supersonics - granted, I don't know how Starbucks is related necessarily, as I moved here long after the Sonics were gone - but it has something to do with Schulz, Starbucks CEO.
