Hipster Runoff recently posted the snarkily-titled "Is Caribou’s “Odessa” the first authentic mp3 of 2k10?" I semi-jokingly commented on that post, saying that I wasn't such a huge fan of the mp3 but that I would wait to reserve judgment until I found out whether the rest of the commenters liked the song. Because I wanted to like it if everyone else liked it, but didn't want to if the HRO micro-blogosphere chewed it up and spat it out.
Unfortunately, there was a pretty even split of HRO commenters that liked/didn't like the mp3. I mentioned then that the mp3 would need at least an 8.0 rating on Pitchfork or else I wouldn't give it another listen, wouldn't try to "get" it. Lo and behold, I checked and it got exactly 8.0 on Pitchfork. So I decided to give it another listen.
It's similar to how "cool" works, and reminds me of a Simpsons episode:
Marge: Am I cool, kids?
Bart and Lisa: No.
Marge: Good. I'm glad. And that's what makes me cool—not caring, right?
Bart and Lisa: No.
Marge: Well, how the hell do you be cool? I feel like we've tried everything here.
Homer: Wait, Marge. Maybe if you're truly cool, you don't need to be told you're cool.
Bart: Well, sure you do.
Lisa: How else would you know?
How do I know if music is "cool"/"relevant" if I don't have Pitchfork/HRO/the blogosphere to tell me whether I should listen to it? There's too much music out there. Bad music is made every day. I make bad music. I can't expect anyone to listen to my stuff without viral marketing/Pitchfork/word-of-mouth/my mom telling them to.